ReaMetrix staunchly believes in a work culture that encourages an innovation driven, entrepreneurial approach to problem solving. A look around the facility re-affirms that every employee being completely responsible for their part of the project. Employees are encouraged to brainstorm business ideas for new ventures, and “ideation” is part and parcel of the job responsibility of every employee at ReaMetrix. A cross disciplinary team made up of doctors, engineers, scientists and business graduates, power the innovation engine at ReaMetrix. “Failure is celebrated as much as success at ReaMetrix. Innovation is a risky business. If you have not had failure trying out new ideas at ReaMetrix, it means that you have not tried to innovate at all, you have not moved out of your comfort zone”, says Bala, founder-CEO of ReaMetrix. This entrepreneurial culture helps groom the business leaders of tomorrow.